Parimatch is changing the perception of the betting industry and building a technological entertainment platform. The company’s goal is to move away from the classic idea of bookmaker and become a gaming and entertainment platform. The company took the first steps and presented the Footboss game in the fall. The chief product officer of Parimatch, Sergey Berezhnoy, helps to understand how a simple session game changes the idea and approaches to betting.

The Footbooss’ concept

Footboss’ ultimate gaming adventure is to free 10 major football stadiums from the giant invaders. The game’s key character is the coach, whose task is to prepare his players for effective penalties and non-standard solutions day after day.

At first glance, the game seems simple, but with every new session, a player discovers many directions in which he could learn more or advance. Thanks to the random distribution of rewards and tasks, the journey becomes unexpected: you always get different things, quests, and heroes. Also, an additional interest is given by the effect of “kinder-surprise for adults” in the form of loot boxes.