Penn National set for social gaming expansion with Scientific Games

Gaming and lottery technology supplier Scientific Games Corp. and Penn National Gaming, Inc. signed an agreement whereby Penn National will deploy the Scientific Games SG Universe product suite at four Penn National properties.

The agreement marks Penn National’s entry into social gaming, expanding player access to Scientific Games’ Play4Fun social casino platform and its Mobile Concierge next-generation marketing capabilities.

Penn National Gaming is expected to launch the Mobile Concierge and Play4Fun Network products at Hollywood Casino at Charles Town Races in the coming months, with the three additional Penn National properties expected to come online shortly thereafter.

“The launch of social gaming is an important strategic initiative for Penn National that we expect will enhance loyalty and retention of our customers, drive casino visitation and build engagement with our brands both on and off premises,” said Penn National Gaming Senior VP Chris Sheffield. “In our review of the available solutions, Scientific Games’ Play4Fun had distinct advantages that enable us to offer their slot content that our players enjoy on our casino floors in a mobile social casino experience.”