This is a guest contribution by Rachael Sammut of Blueclaw Media Ltd. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

Introduction

In today’s increasingly competitive and trying gaming market, maximising hard-won traffic is vital for operators and affiliates to succeed.

The battle to increase rankings is a long and trying one, requiring both effort and energy, alongside commitment to long-term results. In turn, operators and affiliates alike can sometimes hit a (usually temporary) ceiling when it comes to their growth, positions and rankings in the SERPs (Search Engine Results Pages).