Playtech BGT Sports integrates Self Service Betting Terminals into player management platform enabling single account access across all channels

London: March 8th, 2018 – Playtech, the world’s leading gaming software, systems and services supplier, has delivered single account Omni-Channel functionality throughout the entire UK Ladbrokes estate enabling its players to use one account and one wallet across all online, mobile and retail products.

In line with its pioneering Playtech ONE Omni-Channel strategy, the newly unified sportsbook platform, that now includes Self Service Betting Terminals (SSBTs), is fully integrated with the Playtech IMS player management system enabling Ladbrokes customers to use a single account to access single wallet transactions online, across all channels and on all devices.

SSBT integration was the final element in the Ladbrokes Omni-Channel platform integration plan. This core platform integration work will enable significant future growth across the division and the wider business.