The COVID-19 pandemic hasn’t hurt the U.S. expansion plans of sportsbook PointsBet. The sportsbook has announced a major multi-year partnership with Kroenke Sports & Entertainment, LLC (KSE).
PointsBet will be the official partner for all the major sporting franchises at the Pepsi Centre in Denver, Colorado. This will include partnerships with the Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Mammoth (National Lacrosse League) and the Pepsi Centre.
The Denver based sportsbook’s deal will also see them become the betting partner for KSE’s Altitude TV and Altitude Sports Radio. The agreement covers online and retail betting, daily fantasy, online casino and free-to-play games.
PointsBet will have naming rights at the Pepsi centre for the 2020-21 seasons and includes naming rights to several entertainment areas throughout the stadium.