Tim ‘TheTrooper97’ Watts is something of a curate’s egg both on Twitter and on YouTube, where the popular poker YouTuber puts out around four videos per week. Watts has a family-based lifestyle and yet trawls Las Vegas looking for entertaining ways of bringing poker to the masses, so what is it that makes Watts so successful? Let’s subscribe and mash that like button.

Having been making poker videos since the very beginning of 2012, Watts’s watchword is clearly consistency. He’s built a small yet fiercely loyal viewership of 38,500 subscribers that typically view each of his videos between 5,000 and 10,000 times between them. Occasionally, watts stumbles on something a bit more viral, but we’ll come to that later.

“I play poker and drink a lot of coffee.”

Tim Watts is not a man for over-explaining what he does, and that has reached a consistent audience, with the middle-marker of those 5,000 and 10,000 views-per-video reflected by his 8,000 Twitter followers. Keeping it simple yet being entertaining is the holy grail of YouTube videos, but pretty much any content everywhere, be it on television, the radio or in film, so Watts has mastered a niche skill. His knack of dialing this up into highly watchable videos is something that is harder to qualify, but we’ll try.