PokerStars have come up with another innovative way to promote their brand by teaming up with the food group Jones & Sons, to host the first-ever dining experience where you can pay for your meal by winning a poker tournament.

You have to tip your hat to PokerStars. They have some blue-sky thinkers in their team.

The latest initiative is perfect for the poker community. Anyone who travels around the poker circuit understands the intimate relationship between poker players and fine dining, and PokerStars have taken it to the next level.

To celebrate the kick off of the 2015 United Kingdom & Ireland Poker Tour (UKIPT) in London, the world’s largest online poker room has teamed up with the renowned gastronomes Jones & Sons, to create the first restaurant experience where the results of a poker tournament decide the fate of the bill.

The All-In Kitchen in Haggerston, London, will host the three day special, Jan 19-21, and if you were interested – tough luck. The dining room is completely sold out for the duration of the special.

Instead of tasting the goods, you will have to salivate at the thought of eating Queen Scallops, Salt Baked Swede and Bacon Marmalade; The Nuts: Butternut & Chestnut Gratin; The Royal Flush: King Crab Thermidor and Straw Fries, and the Two Pair: Pear Tarte Tatin, Pear Caramel and Ice Cream.

You don’t have to play poker, of course, but if you choose to sit out then the three course lunch will set you back £50. Alternatively, get stuck into the action and play a three-hand tournament to try and knock a few quid off your final bill.