PokerStars has reduced the $215 buy-in Sunday Million to $109 in a bid to attract more players, and Parker “tonkaaaa” Talbot chops the final $215 buy-in event for the most significant score of his career.

Are you the type of person who spends $20 on a manicure or $200?

Seth Godin teaches that marketing changes your pricing, and pricing changes your marketing.

Back in 2006, when PokerStars created their flagship $215 buy-in, $1m guaranteed Sunday Million tournament the poker landscape was very different. The $215 price point was at the high end of poker tournaments, especially a weekly event, but today, with the PokerStars High Roller Club offering buy-ins of $530, $1,050 and $2,100, that ground is adequately covered.