As we’ve covered previously, push communications are the act of sending a one way message that does not require a response, or at least not an immediate one. In a business setting, you’re likely to interact more with push communications than any other type of communication, simply due to the prevalence of email and memos. For today, I’ll touch on when you want to be pushing out information, when you don’t, and how this type of communication combines with interactive and pull communications.

When should I be pushing a communication?

Depending on your position, your boss and your organization, this question may be answered for you to a large degree already. Perhaps you need to send a weekly report to the directors. Maybe monthly townhalls require you to speak in front of your staff. Or if you have the type of boss who wants to know every little thing you do, maybe you need to notify them by email every time you’ve completed a task.

If you haven’t been told when to send out communications though, then there’s a few ways to help you determine when a push communication is a good idea, and they typically revolve around three things.