Lee Davy robs a story straight from the pages of Gaming Intelligence as rap artist Soulja Boy and a crew of incredible talent hopes to bring poker back to the people with the launch of the World Poker Fund.

The superstars of music, film and sport are coming to the aid of Californian poker in the shape of American rap sensation Soulja Boy and the World Poker Fund (WPF).

The WPF (I have this image of them calling it the World Poker Tour, someone finding out that the name was already taken, and after 2-seconds of sticking Post-It notes onto a white board came up with this) is an outfit that is mixing poker, celebrity and entertainment to help the plight of poker in California and beyond.

There used to be a time when I knew everyone in the music business. I would sit patiently by the radio, listening to the Top 40 charts, tape deck in hand, fingers poised on Record/Play – but these days I don’t know shit from clay.