Affiliate marketers continue to play a vital role in the growth of the online gaming industry and their importance has been magnified with the social distancing restrictions of 2020. Rightlander founder Ian Simms sat down with our own Becky Liggero Fontana to give some insight on how new regulations are influencing the role of affiliates in online gaming.

Simms was quick to point out that certain territories in Europe have differing views on the role of bonuses and the restrictions surrounding them. “Certain jurisdictions like the U.K. and Sweden have been very quick to say how they think things should be,” he said. “We have had places like Spain and Italy have pre-empted that a long time ago with bonus restrictions in Sweden as well obviously with only one bonus.”

The Rightlander founder has never been a fan of bonuses, “I’ve always thought that they were a bit of an Achilles heel for the industry.” But he pointed out no one within the industry has produced a viable alternative because of the worry over the competition: