Romania’s SuperBet snags 60% of Lucky7 online casino business

Romanian online gambling operator SuperBet has acquired a majority stake in online casino outfit Lucky7 Ventures as part of its international expansion push.

On Monday, SuperBet announced that it had reached a deal to acquire 60% of Lucky7, an online casino business founded by Olor Örn, Magnus Petersson and Karl Ahlberg. Terms of the deal weren’t disclosed, but SuperBet did reveal that it previously provided startup capital to Lucky7, which began life in early 2019.

Lucky7 operates several online casino brands across Europe and the Americas, and claims to be awaiting approval to launch in “at least three new markets” over the next 12 months. Co-founder Örn claims the company hit its stride during the COVID-19 shutdown of online sports betting, resulting in turnover of €17m during the second quarter.

SuperBet is Romania’s dominant sports betting operator and recently expanded into Poland’s regulated online wagering market (after missing a few deadlines). The company has made a mission to expand its operations on an international basis following a major cash infusion from the Blackstone Group hedge fund last year.