Russian bookie Fonbet tops World Cup TV advertising chart

Russian bookmakers were among the top television advertisers during the 2018 FIFA World Cup, while one local politician wants to send individuals who promote illegal online casinos to Siberia.

Local media outlet Sostav.ru reported this week that Russian-licensed bookmaker Fonbet was the top television advertiser during the World Cup, accounting for 18% of all advertising placements and 8% of overall ad minutes, outstripping even the tournament’s official sponsors Alfa Bank, Kia, Coca Cola and Adidas.

Not to be outdone, bookmakers Winline ranked fourth on the overall World Cup TV advertising chart, accounting for 7% of all ad placements but 23% of ad minutes. Liga Stavok was the third-highest bookie, placing 21st overall, albeit with a comparatively tiny 1% ranking in both ad placements and minutes.

All told, Russian bookmakers accounted for 26% of all World Cup TV ad placements and 32% of minutes. These figures appear to be in direct violation of the 2017 rules that limited bookmakers to 20% of the total allowable advertising time in sports broadcasts. Fonbet insists that it booked seven 30-second spots on each World Cup match broadcast on Channel One and Russia-1, which it claims were within its limits.