SBC’s plans to expand into new markets have taken a major step forward with the signing of a strategic partnership agreement with one of the most respected organisations in the gaming industry, the Global Lottery Monitoring System (GLMS).

The relationship will see an increased focus on the state lotteries sector at SBC’s portfolio of market-leading events in 2020, including a Lottery Forum at both Betting on Sports Europe and SBC Summit.

GLMS will have a prominent role in this offer, providing invaluable expert input into the new specialist lottery content at the conferences.

For GLMS, involvement in events such as Betting on Sports America, Betting on Sports Europe and SBC Summit provides the perfect stage from which to deliver its key messages and to discuss the main issues shaping the future of the lottery sector with major players from around the world.