90 Digital CEO Nick Garner talks about the importance of Whois Information to make your website look more trustworthy in this edition of CalvinAyre.com’s SEO Tip of the Week.

making sure there is a name and address and contact info for the domain

Look at the domain registrants. If you suspect that a sneaky redirect has taken place, you should check to see “whois” the registrant (or owner) of the two domains. If the registrants are the same, the redirect is less likely  to be sneaky.

7.3.4 Using “Who Is”