90 Digital CEO Nick Garner explains that there is no such thing as trust rank in this edition of CalvinAyre.com’s SEO Tip of the Week.

A refresher on theme for this series of articles.

Because link acquisition is becoming less and less important these days, there is another factor which is filling the vacuum: engagement rank. Engagement rank is the part of the Google algorithm which affects search results through user engagement. To improve user engagement, there is a process and it’s called trust optimisation. Along with on-site optimisation, link acquisition, there is now trust optimisation which helps you improve your engagement rank. On to the article!

TrustRank is one of those urban myths which has persisted for years amongst the SEO community. Many people still believe TrustRank is a PageRank derivative which affects rankings.