90 Digital CEO Nick Garner talks about affiliate avoidance checkilist in this edition of CalvinAyre.com’s SEO Tip of the Week.

Short intro to Trust Optimization.

Along with on site optimization and link acquisition, there seems to be a third element to ranking well on Google, it’s called Trust Optimization. Trust Optimization is based on the information we have got from anecdotal evidence on click through rates and rankings along with explicit guidelines from Google stating what they are looking for in a trusted website.  On with the post…

In this series we’ve talked a lot about simple things to avoid like deceptive pages or whatever.