90 Digital CEO Nick Garner talks about one of the core ideas in Google Quality Rater Guidelines which  is E A T – Expertise / Authoritativeness / Trustworthiness in this edition of CalvinAyre.com’s SEO Tip of the Week.

Short intro to Trust Optimization.

Along with on site optimization and link acquisition, there seems to be a third element to ranking well on Google, it’s called Trust Optimization. Trust Optimization is based on the information we have got from anecdotal evidence on click through rates and rankings along with explicit guidelines from Google stating what they are looking for in a trusted website.

Check out the 1st post in this series so you are orientated on Trust Optimisation.

Foundation ideas for Trust Optimization.

One of the core ideas in Google Quality Rater Guidelines 2014 is E A T –   Expertise / Authoritativeness / Trustworthiness

Google say: