90 Digital CEO Nick Garner talks about another important part of Trust Optimisation which is making sure that users get what they expect to see in this edition of CalvinAyre.com’s SEO Tip of the Week.

Short intro to Trust Optimization.

Along with on site optimization and link acquisition, there seems to be a third element to ranking well on Google, it’s called Trust Optimization. Trust Optimization is based on the information we have got from anecdotal evidence on click through rates and rankings along with explicit guidelines from Google stating what they are looking for in a trusted website.

On with the post…

In a previous post we talked about accessing the main content of a page without having too many ads and get in the way. Here we go into disruptive and destructive elements on the page which gets in your way.

In Google quality Rater Guidelines 2014, they say:

“ • Ads and SC should be arranged so as not to distract from the MC—Ads and SC are there should the user want them, but they should be easily “ignorable” if the user is not interested.