90 Digital CEO Nick Garner talks about another part of Trust Optimisation, and the most important is that you have a Fresh New Content on the site and have a Real Date Markers in this edition of CalvinAyre.com’s SEO Tip of the Week.

Short intro to Trust Optimization.

Along with on site optimization and link acquisition, there seems to be a third element to ranking well on Google, it’s called Trust Optimization. Trust Optimization is based on the information we have got from anecdotal evidence on click through rates and rankings along with explicit guidelines from Google stating what they are looking for in a trusted website.

On with the post…

Following on from making sure your site is properly maintained, it makes sense that users will trust you more if they see a steady flow of new content on your website. Course there are some sites which will forever be static, but on the whole most sites should have fresh content to show that it is well maintained and keeping up with the times.

Since google has to rely on what it says on the page, date markers are really important.

This is a date marker: