90 Digital CEO Nick Garner talks about trust optimisation and why you will get higher click through rates in this edition of CalvinAyre.com’s SEO Tip of the Week.

It’s a mental framework covering a basket of factors which are neither link acquisition or onsite optimisation.

If you trust optimize your website, you will get higher click through rates which then should reflect well on Google search results.  When doing SEO projects, I suggest you think about three things: onsite optimisation, link acquisition, trust optimisation.

Rationale for Trust Optimisation

Rand Fishkin from Moz recently did an experiment where he did a longtail search query ‘IMEC Lab’. His post ranked 7th. He then asked his Twitter followers to go and click on his post in this set of search results.  After 228 visits from Google, mostly through this search query,  Rand checked again and his search listing was number one.  Source: http://moz.com/rand/queries-clicks-influence-googles-results

Another was in negative SEO

Bartosz Goralewicz did an experiment where he created a bot designed to click on every search result except for his own, which was ranking number 1 for keyword  ‘penguin 3.0′ .