This is a guest contribution by Adam Stevens of CustomEsports,  If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

Gambling and betting in eSports has seen a boom in popularity as games, such as Counter Strike Global Offensive (CSGO), have risen to eSports fame with skin betting sites being at the forefront of this growth. However, many people in the gambling industry don’t seem to understand the hype or don’t feel like eSports is something to heavily invest in. The general consensus is that it’s just another channel like football or basketball.

In this article we’ll compare and contrast eSports betting and traditional sports betting, and hopefully convince the gambling industry to invest heavily in eSports.

Traditional sports gambling is a massive industry with global sports betting being worth approximately $3 trillion, with about 65% of that being spent on football betting alone. Obviously eSports betting is nowhere near this, but Eilers Research analysts projected it will be exceed $23bn by 2020. So it’s definitely a healthy portion of the overall market that could disrupt the traditional sports betting industry.