Sky Betting & Gaming have been true to their word by offering sports betting products in Italy and Germany making them the first products to be offered to Sky customers outside of the UK.

Talk of Sky Betting & Gaming (SB&G) breaking out of their UK bubble can end after the team officially launched a sports betting product in Italy.

SkyBet.it is live following successful selective beta testing and the first app offers betting markets in football, tennis and basketball. The new app allows punters to customise their markets with the promise of more to come in the future.

It always made sense for Sky to break their international duck in Italy after purchasing Sky Italia from 21st Century Fox in 2014. The move comes after a successful launch of their Super 6 free to play product that gives punters the opportunity to win large cash prizes if they successfully predict the scores on six chosen football matches. The British jackpot stands at £250,000.