UK telecom provider Sky has confirmed that its broadband internet product will block gambling sites by default starting early in the new year.

In 2013, the UK government first announced its controversial internet filtering measures, which aim to protect children of all ages from content the government deems to be of an ‘adult’ nature, including gambling, porn and mentions of Prime Minister David Cameron inserting certain appendages into the mouths of dead animals.

The move was widely criticized by civil libertarian and free speech groups, as well as some broadband providers not named Sky. Previously, Sky asked subscribers whether they wanted to activate the Broadband Shield filter but Sky announced this week that, as of early next year, the filter would be automatically activated for all new subscribers, requiring more open-minded customers to actively switch the thing off.

Sky also plans to continue to periodically email old customers to ask them whether they’d like to switch on the filter, much as it did this January. Should customers not respond to this email for whatever reason, Sky will switch on the filter, requiring customers to root through Sky’s website to tick the “I’m a bloody adult and you’re not my mum” box.