Italian operator aims to boost engagement and cut CPAs with targeted, dynamic marketing push

(London, 13 March 2017) Betgenius, the leading supplier of sophisticated sportsbook technology to regulated bookmakers and lotteries, has struck a major deal with SkyBet.it to boost engagement and cut acquisition costs by offering a truly contextual advertising experience via its digital partner, Sky Sport Italia.

For the first time, visitors to the Sky Sport Italia site will be delivered relevant betting suggestions being offered by SkyBet.it, based on the exact content they are viewing across the site’s entire football coverage.

Davide Magni, Media and Partnership Manager at SkyBet.it, said: “At Sky Bet we are committed to offering a superior experience to our customers. We think that this deal will help us boost our acquisition and, even more, increase customer retention through the provision of relevant information and added value.”