Online gambling operators in Spain’s regulated market will likely face increased restrictions on advertising following a joint motion in the country’s Senate.

Officials from all parties in the Senate put forward the motion calling on the government to impose tougher rules on the promotion of online gambling. The proposed changes include a UK-style watershed hour before which online gambling advertisements could not be aired as well as bans on ads aired via media specifically directed at minors, including mobile apps.

A more contentious proposal involves restricting sponsorship deals between online gambling firms and Spanish sports clubs. For six years, the Bwin half of online gambling operator Bwin.party had its logo emblazoned across the chests of Real Madrid players but the cash-strapped company walked away from the sponsorship in 2013. Real Madrid subsequently inked a partnership with Bwin.party’s Sportster Bet and Win social betting product, until Bwin.party shut down the money-losing social gaming product last month.

The Spanish government has six months in which to respond to the joint motion. The intervening period should feature some heated debate as operators seek to ease some of the motion’s more punitive elements.

ITALIAN OPPOSITION PARTY WANTS TOTAL GAMBLING AD BAN

A little further east, Italy is considering revisions to its own gambling ad rules but one politician says the proposals don’t go nearly far enough. On Monday, Beppe Grillo, who heads the Movimento Cinque Stelle (Five Star Movement) party, wrote on his personal blog that Italy should impose an “absolute” ban on all gambling ads similar to prohibitions on advertising tobacco products.

Grillo’s statement was prompted by news that gambling operators have been given a sneak peek at the government’s revised ad rules while parliamentarians have been left in the dark. Grillo said his party had “unmask[ed] a government dominated by the gambling lobby.”