Spanish-licensed gambling operators have come under fire for continuing to sign new sports sponsorship deals despite new rules that will soon prohibit such activity.

Earlier this month, online gambling operator Betway signed a shirt sponsorship deal with La Liga football club Real Betis Balompié. Betway CEO Anthony Werkman hailed the deal, saying the company hoped “to be able to show ourselves to [the team’s] fans and to the people of Seville.”

Around the same time, Asian online betting operator Dafabet signed a two-year sponsorship deal with La Liga’s Cádiz CF, a move that Dafabet CEO Dimitris Karatzas said would help “consolidate our brand in the Spanish market.” Dafabet has yet to formally launch operations in Spain, but did strike a deal in June to operate off R. Franco Digital’s platform.

More recently, Spanish media reported that UK bookmaker William Hill is negotiating a sleeve logo placement on the jerseys of Málaga CF, a team with which the company once held a main shirt sponsorship.