ICE London’s Consumer Protection Zone (CPZ), which in 2020 will enjoy an enhanced location on the show floor and a footprint that’s up 30 percent year-on-year, is attracting strong support from the industry.  Less than 24-hours after the marketing campaign in support of CPZ 2020 went live, organisers Clarion Gaming had received sponsorship contributions totalling £15,000 with £5,000 pledged by 888 Holdings, Kindred Group and Videoslots.  All proceeds from the sponsorship will go to a gambling charity nominated by the sponsors and announced prior to the opening of ICE London 2020.

Reflecting on the swift response to what will be the third edition of the Consumer Protection Zone held as part of ICE London, Ewa Bakun, Director of Industry Insight and Engagement at Clarion Gaming, said: “We have got off to a fantastic start and I am confident that we can match and hopefully exceed the total of £35,000 which we were able to present to the Gordon Moody Association in February 2019.

“Based on the feedback from 2019, we have moved the location of the Consumer Protection Zone to a new area in hall N1 which is the first hall as visitors enter from Custom House DLR station. It is right by the VIP Lounge which is a prime location guaranteeing high density traffic, in particular of ICE London’s C-Level attendees who use the lounge. The Zone will also be significantly bigger giving us more space to accommodate visitors and exhibitors.”

Ewout Wierda, General Counsel at Videoslots.com believes the Consumer Protection Zone has become a key feature of the ICE London experience.  He explained: “Social responsibility is a corner stone of building customer trust and is integrated in our business. We aim to be industry leaders in offering safe transparent, fair and social entertainment. Likewise, the Consumer Protection Zone makes social responsibility a natural part of business when the industry meets at ICE London. We gladly support putting social responsibility at the heart of the industry.”