Simulated Reality draws on the company’s vast sports data and artificial intelligence know-how to generate a seamless user experience for sport fans and bettors

MONDAY 30 MARCH, LONDON, U.K. – In the ongoing absence of live sports, Sportradar, a global provider of sports content and intelligence, today has announced the launch of Simulated Reality, an AI-driven product for professional sports matches, which will be made available to customers within its existing portfolio of events.

In an industry first, Sportradar has tapped into its AI and machine learning capabilities to deliver a sports betting experience which is as close to real life as possible, seamless and with no integration needed.

Carsten Koerl, CEO, Sportradar, said: “We have listened carefully to our customers and the betting community who have made it clear there is an appetite for alternative means of betting during this time where this is a void in live sports action. Simulated Reality will give our sports betting partners seamless access to a highly unique product that is first to market at no extra cost and integration. As market leaders in the industry, we pride ourselves on our ability to quickly pivot our business strategy and redirect our resources towards delivering new and innovative solutions such as this.”