The Stars Group’s online sports betting brand BetStars has the fastest mobile account registration process in the business, according to new research.

Form analytics platform Formisimo released the results of a study of 43 leading UK and European online gambling companies’ mobile sign-up processes. The study, which was conducted in December 2017, determined that it took customers an average of 77.2 seconds to complete the signup process.

BetStars won the registration speed contest, taking only 21.6 seconds to complete the process. At the other end of the scale, Asian-facing operator 188Bet took a whopping 97.8 seconds. (See full rankings at bottom of the page.) However, Formisimo acknowledges that BetStars streamlines its registration process by ‘backloading’ numerous questions until customers are required to make their first deposit.

Formisimo fingered an excess number of fields as the primary culprit behind slower sign-up speeds, but the number of steps also played a role. For example, Skybet and Vernon Sports had similar speed scores, despite Skybet having four fewer fields. But Skybet had nine separate steps, leading to loading delays as well as punters having to click ‘continue’ to get to the next step.