Industry veteran Sue Schneider is to join SBC (Sports Betting Community) in a permanent capacity as Community Director as the organisation continues to invest in the US market ahead of this month’s Betting on Sports America conference.

Schneider has been working as a consultant to SBC in establishing the event, which is being held April 23-25 at the Meadowlands Exposition Center in New Jersey, as the largest dedicated sports betting industry conference and trade show in the US.

The partnership has been so successful that she will now take up a role developing the SBC community in the US beyond Betting on Sports America. She will be representing SBC at this week’s NIGA conference in San Diego.

SBC Founder and CEO Rasmus Sojmark commented: “We’ve respected Sue and her work for years and bringing her on board to help our first event in the US was one of our smartest decisions. We’re very happy that she’s agreed to join us to help us with our long term ambitions in North America.”