Genius Sports Group, a global leader in sports data technology, has been awarded the exclusive right to collect official Serie A betting data in stadia from the start of the 2019/20 season. 

The data will be captured using the Group’s advanced pitchside technology and instantaneously distributed as a live feed to licensed sportsbook operators outside of Italy via its sports betting arm, Betgenius. 

By creating the fastest, most accurate and reliable real-time data feed on Serie A fixtures, Betgenius will offer sportsbooks and their customers access to premium content and a world-class betting experience, while providing the league with a solid return for betting on its games. 

To provide enhanced control and visibility over the use of its betting data, Serie A will launch its first rights enforcement initiative, including the identification and ejection of unauthorised data collectors operating in-stadia. 

Jack Davison, Chief Commercial Officer of Genius Sports Group, said: “Our partnership with Serie A is another example where we work with the most important global sports competitions to ensure our sportsbook operators have complete confidence in the security of their data supply and that our organisation will deliver the most trusted and compelling betting products to operators around the world. We look forward to working alongside Serie A to help extend the reach one of the largest leagues in world football.”