Game On Fitchburg is proud to announce a market-exclusive partnership with 360 Hoops™, being the first to bring the innovative game to New England.
Played on a circular court, 360 Hoops blends the spirit of traditional basketball with a dynamic twist. At the heart of the experience is the 360 Hoop, a patented three-in-one design that allows players to score on any of three baskets. The unique 3v3v3 format fosters teamwork, strategy, and endless fun. With easily adjustable hoop heights, every player can feel the thrill of a slam dunk — making the game accessible, exciting, and unforgettable for everyone.
“Partnering with 360 Hoops allows us to bring a first-of-its-kind experience to kids and families in the New England area,” said Dean Hirtle, Senior Vice President of Game On. “360 Hoops will bring a new level of energy to the complex, blending fun, teamwork, and friendly competition to create a truly unique and memorable experience.”
On February 7th, Game On Fitchburg will host a Ribbon Cutting Invitational to celebrate the new partnership with 360 Hoops and give the community an opportunity to experience the new game firsthand. The free event will run from 5 PM to 8 PM, with local youth athletes, parents, coaches, and teachers invited to join in the fun and play.
Two 3v3v3 Tournaments are scheduled for 2025 so far. The two-day events will be held on June 14-15 and July 19-20, with each player guaranteed 8 games across the tournament.
“We’re beyond thrilled to partner with Game On Fitchburg and their incredible team,” said Anthony Gomez, Co-Founder of 360 Hoops. “This partnership is a significant milestone as we build 360 Hoops across the country, starting with this amazing complex and Dean in the state of Massachusetts.”
The real game-changer? 360 Hoops transforms space like never before. A single traditional basketball court can be converted into up to five 360 Hoops courts, allowing up to 60 players to compete in the same area where standard basketball accommodates just 10. With its portable design and emphasis on inclusivity, 360 Hoops is redefining how sports facilities and communities engage with young athletes.
Beyond introducing the new game within the walls of its first-class facility, Game On and 360 Hoops have set a bold vision to bring the 360 Hoops Experience to every surrounding elementary and middle school in the area. Starting in the fall of 2025, each elementary and middle school will be invited to participate in the 360 Hoops Experience, where 360 Hoops will integrate into the school’s physical education classes and afterschool programs in two-week rotations. In those two weeks, each school will also have the opportunity to host an all day event fundraiser to raise funds for the school, or a charity of their choosing.
With this landmark partnership in place, 360 Hoops is set to announce further partnerships in select markets across the United States, bringing this first-of-its-kind experience to players everywhere.
360 Hoops Co-Founder, Coach Shane Brey, expressed his excitement about the future of 360 Hoops, adding, “Our goal is to make 360 Hoops a staple in youth sports, and this partnership with Game On Fitchburg is just the beginning. We are eager to see the positive impact it will bring to athletes and the community here in New England, and we’re excited for what’s to come.”
