GVC Holdings, the global sports betting and gaming group to be re-named Entain, today announced a new partnership with Conscious Gaming, becoming the first official partner of PlayPause, a new multi-state responsible gambling tool which will operate across state lines in the United States.  PlayPause will launch with BetMGM, GVC’s joint venture in the U.S. with MGM Resorts. 

PlayPause marks GVC’s first initiative in the U.S. as part of its new Sustainability Charter, which was unveiled on Nov. 12 and includes GVC donating $132 million (£100 million) over the next five years to support communities and help raise standards in responsible gaming around the world.  . 

The latest move adds to existing work by GVC already underway in the U.S around responsible gaming. These include a multi-year research program into addictive behaviours with Harvard, and a collaboration with EPIC, a leading independent gambling harm minimisation consultancy. GVC is also part of the US National Council on Problem Gambling (NCPG) President’s Circle.  

PlayPause is available via Conscious Gaming, a new non-profit organization established by GeoComply, a global leader in geolocation compliance technology. This partnership will enhance GVC and BetMGM’s ability to continue to lead the way in player protection across the US.

PlayPause adds further features to GVC’s leading player protection measures, including:

• Self-exclusion protection as players move from state to state, rather than being limited to the state in which they are typically based.
• Adding additional data on players who have already self-excluded in one state but need to be recognized and protected to play in another jurisdiction.
• Added efficiency through eliminating the silos associated with maintaining numerous separate state-operated self-exclusion databases.

Shay Segev, CEO of GVC, commented:

“We are delighted to be the first official partner of PlayPause. We believe the most responsible operator will be the most successful operator, and PlayPause’s innovative, multi-state approach to responsible gaming in the U.S. aligns with our firm commitment to providing our customers with the safest and most enjoyable experience possible.”

Adam Greenblatt, CEO of BetMGM, commented:

“A multi-state approach to responsible gaming is an important step for the industry and advances consumer protection in a meaningful way. We’re delighted to play a leading role in collaborating on this important and timely initiative.”

Anna Sainsbury, Conscious Gaming Trustee, and GeoComply Chairman and Co-Founder, commented:

“Conscious Gaming is thrilled to be partnering with GVC and BetMGM to launch PlayPause. To have such a high profile, responsible, and fast-growing operator on board from the start is a fantastic endorsement for the PlayPause initiative. As an industry, it’s only by working together with all stakeholders that we’ll be able to ensure players have the necessary tools to foster responsible play.”