Johannesburg, South Africa,  27 June 2016 – The Casino Marketing Forum today announced the finalized lineup and agenda for the Forum, taking place 23 – 25 August 2016 at Emperors Palace, Johannesburg, South Africa.

For marketers, technology and the world of digital has opened up a new world. Unrelenting waves of marketing and digital technology are profoundly changing the marketing landscape – marketers have to respond swiftly to stay ahead and remain competitive. The Casino Marketing Forum is designed to inspire and equip the Casino marketer with new ideas and new approaches to their challenges, and to facilitate collaboration with some of the smartest minds in the industry.

The Forum goes beyond the traditional conference format, presenting a new interactive event format with specifically designed sessions focused on power conversations and carefully moderated themes. The Forum starts off with an Ice Breaker session to get attendees to know each other, and then features a World Café, Panel Discussion and Challenge Your Peers session – all designed to unlock the collective knowledge of the audience.

Day one and two of the Forum days (23 – 24 August) feature top South African and International industry experts in marketing and media, digital and legislation. The formidable speaker panel will be on hand to inform and provide sage advice to casino marketing executives, as well as answer questions and interact with the attendees. The industry experts on board include: