Lee Davy takes a few pages out of the fabulous book, Swim With the Sharks Without Being Eaten Alive by Harvey B. Mackay, and in a blatant piece of plagiarism, creates the Davy 26: 26 Customer Facts That Will Improve Your Bankroll

Self improvement geek?

If not, go and spend the next 10-mins plucking grey nasal hair. If so, then I have a book recommendation.

Swim With the Sharks Without Being Eaten Alive by Harvey B. Mackay is effing marvelous. He promises to teach you to outmanage, outmotivate and outnegotiate your competition. The man delivers. And no. This isn’t a book about poker.

That’s the best piece of advice you have received all week. Busy? Then stop reading. You’ve already earned your corn. Bored? Keep on reading.

In business, you have to understand your customer. If you are a poker player, then you are a business. Your customers are your competitors. They are the people who pay your bills.

Arm yourself with the right information and forget outmanaging, outmotivating, and outnegotiating them. You will be out folding them, out three-betting them and out bluffing them in no time at all.