Lee Ann Johnstone, the founder of Affiliate Insider, has experienced the highs and lows of launching your own business. The Covid-19 pandemic has exposed the gaming industry’s need for reliable affiliate marketing companies, and Johnstone has well and truly earned her status in the game as one of the good guys. Launching an affiliate marketing company is a rollercoaster of emotions and Johnstone was happy to share her insights with our own Becky Liggero Fontana on the latest episode of The Long Con.

Having worked on the agency side, client-side and network side, Johnstone felt her niche was developing the affiliate marketing business. “I call myself a digital connoisseur, I love how it all links together and what the strategies are that go with that is very important to me.”

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Johnstone felt she could provide some mentorship to some of the newbies entering the gaming business. “I felt it was time to teach the next generation of affiliate marketers the skillset they need and to help and support them.”