Industry veterans will instantly recognise the name of Phil Fraser and associate him with the birth of online bingo and affiliate marketing. With that in mind over very own, Becky Liggero Fontana took a stroll with Fraser down memory lane to speak about the evolution of online bingo and affiliate marketing in this week’s episode of The Long Con. 

Fraser cut his teeth at William Hill putting together the British giant’s first online casino in 2000, when the topic of ‘online bingo’ was discussed with William Hill bosses. According to Fraser, “it was a product that would take your comfort zone with a different target audience.”

[youtube https://www.youtube.com/watch?v=CgLc-zQ3GIw?feature=oembed&w=640&h=360]

The presentation to William Hill turned out to be the ‘light-bulb’ moment for Fraser – he saw potential in online bingo. “Why am I telling people about this if I’m not going to do something about it.” That was the moment that Fraser decided to launch the first online bingo site in the U.K.