This is a guest contribution by Lillian Grey, head of content at BingoSites.net. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

Lillian Grey from BingoSites.net says bingo is booming and that operators should leverage its popularity to drive player acquisition and retention

Online bingo participation has been on the rise in the UK over the past few months and that trend looks set to continue.

The growing opportunity presented by the bingo vertical has been seized upon on by big name operators such as PlayOJO, which recently launched PlayOJO Bingo.