Tell me someone who has not heard of the word ‘content’ this week, and I’ll tell you someone who never blinked his eyes all his life. Ok, the latter maybe was too much (and totally a weird analogy) but content, as we all know, is everywhere! Everybody wants a piece of it, everybody wants to create the best for their brand!

I bet I am not the only who wakes up, looks at their mobile phone and starts browsing for whatever is out there. And for sure, I am not the only who’s fascinated with how people come up with the most captivating, thrilling and just straight dumbfounding information. But not all content is created the equal. Great content has the power to sweep you off your feet, give you just a sense of tranquility, inspire you or motivate you to get out of the house ready to face the day.

How do we make effective content? How do we make the compelling content, something unexpected, and something that is made to stick?

Content creation and development is such an exciting and important process for any business. If done right, it appears effortless. But it’s no small feat to produce great content, you can’t just produce anything and put it out there and expect great results. After years of creating content, including days and nights crying over it, I understand that it isn’t as effortless as it looks! However, there are a few easy tips that help me create great content.