Playtech subsidiary Titanbet has launched a partnership with UK commercial radio station talkSPORT that allows the online sportsbook to team up with the station’s “Kick-Off” show.

With the new platform, Titanbet gets the benefit of being partners with a full-fledged radio station that has a tremendous reach on fans of the English Premier League and other top-flight football leagues. talkSPORT’s ‘Kick-Off’ show goes live on air every weekday, which also gives Titanbet the opportunity to take advantage of the show’s air time to promote its online betting service across various cross-platform opportunities, including takeovers of the station’s websites, online adverts and social media support.

“Having deals with offline, online and now broadcast outlets allows us to grow our brand even further and talkSPORT’s audience provides the perfect demographic for us to make the next step as a business,” Titanbet brand Ambassador and Head of the UK sportsbook Russell Yershon said in a statement.

In other news, data provider the Racing Post has been tabbed by the Racecourse Data Company (RDC), the joint venture between Racecourse Media Group, Arena Racing Company and nine independent racecourses, as the official distributor of pre-race data for any British horse racing event for the next four years.

Under the agreement, the Racing Post will provide official pre-race data in all of its print and digital products, in addition to getting licensed to sell its data to other customers alongside its own expert opinions on the world of British horse racing.

“We are pleased to have reached an agreement with RDC,” Racing Post CEO Alan Byrne said in a statement.

“We look forward to selling official British racing data along with our own unique content to a range of customers in the domestic and overseas markets who appreciate the value that Racing Post expertise can bring to their businesses.”