Trailblazing media and commerce company TOGETHXR – which originated the “Everyone Watches Women’s Sports” (EWWS) slogan and product line – today announced a record-breaking $6 million in 2024 revenue from the sale of its popular shirts, hoodies, and tote bags. Co-founded by sports media veteran Jessica Robertson alongside world-champion athletes Alex Morgan, Sue Bird, Simone Manuel, and Chloe Kim,TOGETHXR has doubled the company’s mid-year revenue reported in June, as it continues to advance the women’s sports movement.
From marquee athletes (Steph Curry, Serena Williams) and celebrities (Aubrey Plaza, Jason Sudeikis) donning TOGETHXR’s highly coveted EWWS apparel to former President Joe Biden incorporating the tagline into his official remarks at the White House, TOGETHXR has put a longstanding truth into words, boldly stating and giving life to the undeniable fact that the entire industry has adopted – everyone watches women’s sports.
“We are incredibly proud to celebrate the ‘Everyone Watches Women’s Sports’ product line as a mantra that has rallied and validated a unified community,” said TOGETHXR Co-Founder and Chief Content Officer Jessica Robertson. “TOGETHXR is intentionally positioned at the intersection of culture, lifestyle, and sports. As a media and commerce company, we are fulfilling the longstanding desire from those seeking more women’s sports apparel, media coverage, and multi-platform storytelling.”
In addition to the EWWS product line, TOGETHXR is the fastest growing and most engaging media company in its category. With media content that focuses on rich storytelling rooted in lifestyle and culture, TOGETHXR highlights a diverse and inclusive community for women in sports across a wide range of owned and operated channels as well as for top-tier streamers and networks. TOGETHXR’s in-house production studio has developed a slate of scripted and unscripted premium content – including documentaries and docuseries that are streaming on Amazon Prime Video and FuboTV among others.
Meanwhile from 2023-2024,TOGETHXR has achieved a global reach of more than 3.5 million across all @togethxr social media platforms (approximately 17% YTD increase from 2023-24). The brand’s burgeoning social audience includes 2.25 million followers on TikTok – the largest among women’s sports media outlets, and the company launched @gettogethxr – a sub account for community members. As a social media destination for content, TOGETHXR’s follower comments increased by 42.7%, with July and August 2024, generating TOGETHXR’s highest performing content months of the year.
At the forefront of leading connectivity to the women’s sports movement, TOGETHXR maintains long-term partnerships with global brands, including Aflac, TJ Maxx, Nike and others, who aim to authentically invest in women’s sports. In collaboration with Nike in December 2024, TOGETHXR launched a special player-exclusive edition of the Nike G.T. Hustle 3 footwear in team-inspired colorways that celebrated USC and JuJu Watkins versus UConn and Paige Bueckers in a rematch of two of the top teams in women’s college basketball.
As a league-wide partner of both the Women’s National Basketball Association (WNBA) and National Women’s Soccer League (NWSL), TOGETHXR continues to highlight female athletes’ journeys and increase the visibility of women’s sports and its respective media coverage.
TOGETHXR has partnered with several teams across the two leagues, including the Golden State Valkyries (WNBA), New York Liberty (WNBA), Angel City FC (NWSL), Bay FC (NWSL), Gotham FC (NWSL), and Kansas City Current (NWSL).