The man behind sports betting risk management outfit Touchbet Ltd. has been revealed as the new owner of online bookmaker Pinnacle Sports.

In February, longtime online fixture Pinnacle announced it had completed the sale of a controlling interest in the company the previous August. The company subsequently announced a new focus on obtaining licenses and doing business in regulated markets but the identity of the company’s new overlord(s) has remained a tightly guarded secret.

Until Wednesday, that is, when eGamingReview reported that Pinnacle’s new boss is none other than Magnus Hedman, founder of Malta-based B2B risk management and sports betting odds supplier Touchbet.

Pinnacle CEO Paris Smith said she was “proud” to confirm Hedman’s acquisition although she said the company had felt no urgency in revealing Hedman’s identity. Smith said Pinnacle’s “culture has always been to remain low-key and let our unrivalled product speak for itself.”