By @TheDailyPayoff

With less than two weeks before the first leg of the Triple Crown racing series kicks off, America’s Best Racing released its third in a series of four video ads promoting horse racing’s Super Bowl.

This time, the series blends two parts philosophy and one part heartstrings in the form of Secretariat, one of the greatest thoroughbreds to race and was the first Triple Crown winner in 1973 in 25 years.

The Kentucky Derby, the series’ first race, goes off Saturday, May 2 and the digital video ads by America’s Best Racing, “The Road Less Traveled: The Road to the Triple Crown,” is trying to build audience expectation.

The video series highlights the hopes and aspirations indelibly tied to the pursuit of this most difficult athletic challenge, and features the beautiful cinematography of Bluegrass country, said Stephen Panus, vice president of ABR.

The series had been invoking mainstream sports references, a cameo by a 1958 Chevrolet Apache Truck and a quirky script are designed to expand the awareness, conversation and national viewing audience of the 2015 Road to the Triple Crown, he said. But this installment conjured up images of greatness from yesteryear.

The lastest installment can be view here: https://www.youtube.com/watch?v=Ns_esR_RXZQ

The Triple Crown is among the most difficult trophies to capture in all of sports. It has only happened on 11 occasions, with the last time occurring in 1978 when Affirmed took all three races.

A 3-year-old Thoroughbred must win three races – Kentucky Derby, Preakness and Belmont Stakes, each at a different distance – over the span of five weeks.

NBC Sports will provide live coverage of all three races: Kentucky Derby on Saturday, May 2; Preakness on Saturday, May 16; and Belmont Stakes on Saturday, June 6.

Episode 1 can be viewed here: https://www.youtube.com/watch?v=BAxtFGM05bw

Episode 2 can be viewed here: https://www.youtube.com/watch?v=_TfYQYTocAo