The UK Advertising Standards Authority (ASA) has ruled that a sweary Paddy Power ad mocking FIFA president Sepp Blatter was not in breach of its rules regarding ability to cause widespread offence.

The ad, which was posted in The Guardian’s sports section, featured betting odds on the likely candidates for the upcoming election for President of FIFA. Blatter was shown holding a small piece of paper, which had the name of the winner on it and said “ME” with a headline “JUST F**K OFF ALREADY!”

After receiving the single complaint, the ASA investigated the matter. When asked about the ad, Paddy Power explained that it wanted to keep with its distinctive voice, adding that the asterisks lessened the severity of offence generated by the ad.

Paddy Power also said that the ad was received well by the public, which was intended to reflect popular sentiment regarding the ongoing corruption scandal in “a humorous and irreverent” manner.