Online gambling operator Betway has learned the hard way that YouTube prank videos can still be ads, according to the UK’s advertising watchdog.

On Tuesday, the UK Advertising Standards Authority (ASA) upheld a complaint brought against UK gambling licensee Betway regarding a prank video that featured West Ham footballer Declan Rice. The video appeared on the company’s YouTube channel last October.

The video featured an actor playing the role of a traffic cop who’d put a restraining clamp on Rice’s car. Rice’s teammate Mark Noble also appeared in the video – wearing a West Ham shirt with the Betway logo prominently displayed – feeding lines via radio link to the cop/actor to keep Rice irritated.

Rice is only 20 years old, and the UK’s Committee of Advertising Practice (CAP) code prohibits any individual who is either under the age of 25 or who appears to be under-25 from playing a “significant role” in gambling promos.