The UK gambling regulator is seeking public input on how to redesign online slots to ensure greater protections for vulnerable consumers.

On Thursday, the UK Gambling Commission (UKGC) opened a consultation on online slots game design with the aim of reducing the intensity of online play and improving the information available to slots players. The consultation, which will run through September 3, can be accessed here.

The UKGC’s interest in online slot design is due to the product being responsible for the bulk of online gambling revenue, “played by relatively few but with a high average spend.” Slots also include certain features “which can combine to significantly increase intensity of play,” posting a “relatively high risk” for fueling problem gambling behavior.

The UKGC recently published the results of its consultations with various ‘working groups’ on several aspects of consumer protection, including a game design group led by Scientific Gaming Corporation and Playtech that also featured input from so-called ‘Experts by Experience,’ aka those who’ve “suffered a wide range of gambling harms.”