The UK’s anti-gambling media has turned its outrage volume to 11 after learning that online betting operator Bet365 has been streaming English Football Association (FA) Cup matches to its customers.

On Tuesday, the usual media suspects, led by the reliably hyperbolic Daily Mail, lost their narrow minds after learning that Bet365 had been streaming some FA Cup third round matches to customers via its website and betting app.

The FA, the governing body of UK football, famously broke with its former betting sponsor Ladbrokes in 2017, three years before their deal was to expire, after determining that relationships with gambling and alcohol companies were inappropriate. The FA said at the time that it would forego any future deals with betting operators.

But the FA has a media deal with sports rights agency IMG that predated the Ladbrokes sponsorship’s demise, and IMG struck a six-year streaming rights deal with Bet365 that took effect at the start of the 2018-19 season. To stream the FA Cup matches on Bet365’s site or mobile app, customers would either have to place a pre-match wager or open an account with a minimum £5 deposit.