Kindred Group’s Unibet has launched the first online casino products featuring NFL team branding, while the Indianapolis Colts announced their first twofer sports betting partnership.
On Monday, Kindred announced that its Unibet brand’s Pennsylvania-licensed site had launched a blackjack product featuring a Philadelphia Eagles ‘theme,’ in what the operator described as “the first professional sports themed casino games ever in the US.”
The Eagles Blackjack product has already gone live for Pennsylvania customers, while a similarly themed Eagles Online Slot will make its debut exclusively on Unitbet’s Pennsylvania site before the year is through.
Kindred’s senior VP US Manuel Stan hailed his company helping to blaze an online casino sports branding trail and promised the tie-up was “just the beginning” for Unibet’s US-facing operations. Eagles senior VP of revenue & strategy Catherine Carlson was equally ebullient, calling Unibet “a forward-thinking partner” that was helping to take the tandem “to a whole new level.”