Online eSports betting service Unikrn has officially launched operations in the UK market.

The Unikrn Arena platform, which is powered by Australian betting operator Tabcorp’s online division Luxbet, will allow UK bettors to watch and wager on the outcome of matches and tournaments around the globe via both desktop and mobile devices. Unikrn has secured the cooperation of European eSports leagues including the ESL Gaming Network and the ESEA.

In tandem with the UK launch, Unikrn has added Counter Strike: Global Offensive to its list of eSports titles on which wagers can be made, joining the likes of League of Legends, Dota 2, Starcraft 2 and others. And for the first time, Unikrn is allowing punters to bet on the Overall Tournament Winner for games on its platform.

While UK bookies like William Hill and Paddy Power have dabbled in eSports markets, Unikrn CEO Rahul Sood said there had been “tremendous demand for safe wagering” on eSports in the UK. The UK boasts the globe’s fifth largest video game market by revenue and an estimated 69% of the population is counted among the country’s ‘gamer audience.’